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Tech Trends In Back-To-School Shopping
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Story By: Larry Stine

 

 

 
 
 
   
   
  Originally Published on: 7/28/2013

Summer is in full swing, but a new survey shows for about one-in-four families, back-to-school and back-to-college shopping is already underway. If your list of purchases includes tablets, laptops and smartphones, you may find some of the best deals of the year. Karin Caifa has details. There are plenty of summer days still ahead, but retailers are already eyeing the fall return to classrooms and to campus. While the bulk of back-to-school dollars will go towards new clothes and accessories, a survey finds more than half of families will buy electronics, ringing up about $8.4-billion in sales. "Spening on tavblets and smartphones is more synonymous with back-to-school than ever before," says Kathy Grannis of the National Retail Federation. "Parents want to make sure their children have the smartphones and tablets they need for the upcoming school year, perhaps, because they know that keeps children off of their devices." And the biggest chunk of a household's back-to-college budget, electronic devices. The National Retail Federation found overall, back-to-school and back-to-college spending is expected to drop versus last yeasr, as consumers weigh spending decisions more carefully. With that in mind, retailers may price accordingly. "Many retailers will actually offer great promitions on tablets this yesr, and for parents that are looking for a good deal, this is a great time to invest in those types of devices, maybe along the lines of deals we see durinig the Christmas season," says Grannis. Two-thirds of shoppers will hit discount retailers for their purchases, but nearly 4-in-10 will do shopping through online and mobile channels.
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