WMFD TV

Search Archive WMFD.com News

www.wmfd.com - A fashion CEO is now set to become one of the highest profiel female executives in the world, as Burberry Chief Executive Angela Ahrendts is leaving the company and heading to Apple. }}" />

   
 
 
Burberry Fashion CEO Leaving For Apple
medical abortion pill procedure website abortion pill costs
abortion pill information the abortion pill experiences about abortion

Story By: Larry Stine

 

 

 
 
 
   
   
  Originally Published on: 10/20/2013

A fashion CEO is now set to become one of the highest profiel female executives in the world. Burberry Chief Executive Angela Ahrendts is leaving the company and heading to Apple. It's a stunning move for the woman who re-launched Burberry as a super luxury brand. CNN's Jim Boulden has more. She has been the face of Burberry for nearly a decade. She was the higest paid CEO of any top British publicly traded company last year. And, Angela Ahrendts has been given credit for the steep rise in Burberry's value, as she reset the old British brand into a super luxury must-have with a strong digital platform. "This is Burberry's new flagship store on London's Regent St. A big part of Ahrendts plan was to re-launch the brand in massive super luxury stores in the world's top cities," says CNN"S Jim Boulden. "Instead of relying on sales from placing goods in department stores." Now, she will metaphorically move up the street to antoher big brand with big stores in the world's biggest cities, Apple. "Ahrendts will take over the role as the head of retail stores and online stores, in hopes of bringing some of the Burberry magic to Apple, especially in China," says Boulden. Apple is an also-ran in the fast-growing Chinese market. "She will have her manicured fingernails dirty with the staff," says David Buik, a market analysts. "She'll be great with them. She'll know, discuss, is this the right color, the right size? Are we giving the troops what they really want on the shelves. Are we going to have them queuing up in front of the shops in Beijing, Manilla, London, Paris? That's what she is all about." Ahrendts spearheaded Burberry's turnaround with Chief Creative Excutive Christopher Bailey. He will keep that role and take over as CEO next year. They have been a tag team since 2006. With Ahrendts already leaving, Burberry shares fell more than seven percent in London trading. "I'd say indeed it was an over reaction. I think it was more profit taking than a reflection of Mr. Bailey taking the helm," says Ishaq Siddiqi, of ETX Capital. Now Ahrendts is taking on a new challenge, answering to Apple CEO Tim Cook, but arguably, she will be more in the spotlight for one of the world's boggest brands, as it tries to re-brand front of the house.
   
  MORE RECENT NEWS
 
Image1 Lexington Avenue between the traffic light at Kroger and Straub Road in Mansfield is undergoing a safety improvement project. Full Story
Image1 A spaghetti dinner, silent auction, and bake sale will be held Wednesday, May 27 for Phyllis Buck who has been diagnosed with ovarian cancer. Full Story
 
Image1 ODOT District 3 Weekly Construction Report For the Week of May 26 Full Story
Image1 A six-hour seminar entitled "Crisis Communication, Media Relations, and Social Media" was held Thursday at Ashland University's Dwight Schar College of Nursing in Mansfield. Full Story
  MORE NEWS
 

Crisis Communications Seminar Held In Mansfield

Teen accused of killing his father pleads guilty

Attorney General's Office Gets Police Sex Case

Ontario Fitness Club Open For Business

More News