WMFD TV

Search Archive WMFD.com News

www.wmfd.com - Social media giant Twitter is looking at how to make a buck on the back of T-V advertisers, as CNN's Maggie Lake explains. }}" />

   
 
 
Twitter Hopes To Turn Tweets Into Cold Hard Cash

Story By: Larry Stine

 

 

 
 
 
  Email Story to Friend
   
  Original Published: 11/10/2013 Social media giant Twitter is looking at how to make a buck on the back of T-V advertisers. CNN's Maggie Lake explains. From the tense final season of AMC's Breadking Bad, to the heart-pounding suspense of Showtime's Homeland, people glued to the programming on this screen, are now turning to this screen, to tweet about the action - live! It could help put Twitter on the path to profitability, a key point for investors. "Twitter has sort of stumbled on this position as the place people go to have conversations about the things that they are watching on T-V, that in theory could be a big opportunity for Twitter," says Nate Elliott of Forrester Research. During an interview with "All Things D," Twitter CEO Dick Costolo acknowledged the phenomenon. "Over the past few years we're recognized that Twitter has become the second screen for T-V and T-V is more fun with Twitter," says Costolo. For big events like the Academy Awards, live tweeting can be off the charts, almost 9-million tweets were sent during Oscars this year. And during the last Superbowl, more than 230,000 tweets were sent per minute. A new study says 55 percent of Americans watching T-V now do so with a second screen up and running at least sometimes. Costolo says this can be a win-win for Twitter and for T-V. "In a world where broadcasters, I think have thought of technology companies as competitors, we consider ourselves complementary to what those folks are doing," says Costolo. Indeed, a recent issue of Frbes talks about "How Twitter Will Save T-V And How T-V Will Save Twitter." But to do so, both mediums, must get creative. "Twitter can't just plaster lots of banner ads on its screen like Facebook and other sites do, so they have to find other ways to make money and they can do that by putting promoted tweets into the stream of content people see," says CNN's Maggie Lake. If Twitter can find a way to make money from even a fraction of thse tweets, it might easily reach the goal that it set in its I-P-O roadshow, a 40 percent profit margin, higher even, than Google's. Twitter is far from that goal right now, but every little live tweet helps. As the second screen gains in popularity, Twitter is hoping to turn 140 characters into cold hard cash.
   
  MORE RECENT NEWS
 
Image1 A fun competition with a great educational lesson was held Wednesday in the natatorium at Colonel Crawford High School. Full Story
Image1 A financial recovery plan for Mansfield City Schools was approved Tuesday afternoon. Full Story
 
Image1 HomeCare Matters Home Health and Hospice held their largest fundraising event of the year Tuesday evening at William Crawford Intermediate School. Full Story
Image1 Mansfield police are investigating the death of a baby, who had lived in a house with what's described as a meth lab in the attic. Full Story
  MORE NEWS
 

Baby's death leads to meth lab

Start Talking Initiative Helps Address Youth Drug Epidemic

Growth and Development Goals Presented To Richland County

Red Cross Hero Awards Set For May 1

Mansfield Man Indicted On Heroin And Cocaine Dealing Charges

Eagle Scout Candidate Indicted For Rape Claim At Blood Drive

Mansfield Native Prepares for 4th Iditarod

Lexington Plants Three Trees For Arbor Day Celebration

Center celebrates transition in leadership with book sale

Weirich Waste Teams Up With Stingel For Recycle Days

More News