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App Lets Stores Know You're Shopping, Makes Recommendations
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Story By: Larry Stine



  Originally Published on: 12/8/2013

We know a lot of you will be buying at least some of your holiday gifts online. Did you know the web can now be a big part of your experience, even when you go to a store? Laurie Segall explains from New York. This holiday season, look for shopping to get a little bit personal. Welcome to Shopping 2.0 where stores know your gender, they know your mood. "Hello Mr. Yakamoto, welcome back to the Gap." With one new technology, they can even anticipate what you might want. "Two samoas." That's Cako, a cupcake store in San Francisco trying out tech built by a company called Index. It helps retailers target products to you based on your taste. "If you like red velvet cupcakes you probably love the combination of cream cheese as well as cocoa cake, so we would recommend the pumpkin cheesecake cupcake," says Albert Chen, Cako Owner. "We kinda looked at Amazon as a backdrop for a lot of the things that we do," says Jonathan Wall, Index Co-Founder. "Amazon's built an incredible experience online and a lot of this has to do with their ability to recognize who you are." They want to bring that experience off-line. "Off-line retailers need to be able to recognize you really on any channel you engage with them, whether it be online, social or in-store," says Wall. The technology, which you opt into, is baked into their payment system to collect your buying behavior. It's also integrated into a store's app, so you'll get push notifications when you enter the store. "So it will say welcome back, Marc, it might suggest a new product, give you an incentive to try something new," says Marc Freed-Finnegan, Index Co-Fouonder. The Index founders were previously behind Google Wallet, but this tech doesn't require a phone to pay. "You actually don't have to pull out your phone or your wallet, ou walk up, you enter an index pin, and you effectively log in to the store," says Freed-Finnegan. "Right now the technology is limited to smaller retailers like Cako but the Index founders are hoping that eventually, the technology will be in major retailers and imagine this, by walking into a store, you're actually logging into that store," says CNN's Laurie Segall. Ads are getting smart too. Imagine technology that knows your gender and how you feel. Immersive Labs is making this possible, with digital ads on phones or tablets that uses the webcam to analyze your reaction, and whether you're excited by the product or not. Other entrepreneurs set out to transform the way we pay, and 'tis the season where surpisingly less might be more. "My wallet is filled with cards,credits cards, debit cards, reward cards, gift cards, filled with them, too many, this is a coin." The connected device digitally combines all your credit cards into one. "All these cards are inside my coin. Instead of choosing inside the wallet you would be choosing on the coin." Coin works as an app, users swipe their cards, take a picture, and keep one card for all purposes. "All you ever need is one, one coin for all your cards." 
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